So, let’s dive a little deeper into what happened.įirst, what is a Spotify playlisting service?īefore we get into where things started to go off the rails, let’s first quickly go over the kind of service I’m talking about in case you’re not familiar. But, somewhere along the way - with Spotify’s playlisting ecosystem becoming a powerhouse that has the potential to break artists - everything got thrown off kilter. I even ran a side hustle myself doing this early on in the nascent days of playlisting as a promotional tool. We also get why it might seem like a good idea on the surface.

As a company that puts our artists first and works to break through the noise to offer creative marketing solutions, it is painful for us to hear clients time and time again tell us about how they wasted money on a strategy that got them nowhere.ĭon’t get me wrong, though.

(Not convinced that botting is such a bad thing? Read more on that here.)Īnecdotally, we have spoken to hundreds of artists in the last year and these are the only outcomes we have seen. One of two things will happen if an artist hires one of these playlist pitching services:Īt best, they will spend a lot of money on an outcome that doesn’t get close to meeting their expectations orĪt worst, their music will become heavily botted resulting in destroyed algorithms or a banned account. A conclusion we’ve been whispering into as many ears as possible. Venture Music has a deep history when it comes to playlisting that has led us to this conclusion. Many of the artists, whose songs were removed, claim those artificial streams came through playlist pitching services. In fact, just this week, Spotify has taken down hundreds of thousands of songs for suspected “artificial” streams. It can only either damage your data or your pocket book.

Simply put, there is no longer a viable path for success when hiring these services. To clarify, if you’re an artist, it’s in your best interest to never pay for a company to pitch your music to third party Spotify Playlists again. It’s time to stop paying for playlist pitching.

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